West End DistrictJoy Rubin2022-05-23T18:33:45+00:00
Old is New. New is Old.
West End District is a mixed-use development in an evolving corner of Beaverton, Oregon. Each building reflects a different historic architectural style to create the effect of a ‘Main Street’ that has grown and changed with time.
The branding enhances this effect with designs that gently reach back to the historic roots of Beaverton. The apartment homes’ leasing brochure features aspirational images, an area map with thriving local businesses, and a pocket for individual floor plan and community map inserts. Direct Mail postcards, billboards and marking signage all reflect the brand.