Working with GreenRubino, I assisted their team in the rebranding of HealthFirst, a medical emergency readiness and compliance products company. HealthFirst was happy with their existing logo typography, but it lacked personality and did not convey any brand message. I designed a new logo icon to marry with the existing type that expressed the convenience of their service. The new icon and colors drove the look of new collateral and marketing material. An extensive brand manual was developed to guide in the redesign of their web site and full library of marketing materials.
Work: logo icon, pattern, brand guideline design, marketing material design concepts