I have helped World Spice Merchant grow their brand from small Seattle retailer to a premier e-commerce spice merchant with global sales. As World Spice approaches their 25^th anniversary the brand has evolved from organic and earthy to simple and friendly. The new style reflects their desire to showcase, not over-shadow, their products and create a broader audience for their goods.

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Work: box and label design, business cards, sandwich boards, store signage, spice club collateral, website design, promotional materials, tote bag